| Course Name | Theories of Communication |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| MMC 220 | Fall | 3 | 0 | 3 | 6 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Required | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionCase StudyQ&ALecturing / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | To introduce the students to the major theories that shape the field of communication studies within their historical contexts. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | The following theories of communication will be discussed within the context of this course: Pluralist media paradigm, dominant media paradigm, Marxist media theory, critical media theory, the political economy of media, cultural studies. |
| Related Sustainable Development Goals | |
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| Core Courses | X |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction | |
| 2 | Theory Building and Communication | Communication Theory, s.1/14 |
| 3 | The mass – Media, Culture and Society | Communication Theory, s. 43/59 |
| 4 | Empiricist Approach | P. F. Lazarsfeld and R. K. Merton, Mass Communication, Popular Taste and Organized Social Action. Mattelart & Mattelart, Theories of Communication, s. 5/11 |
| 5 | Models and Effects | Mc Quail, Mass Communication Theory, s.68/76 ve 86/94 |
| 6 | Medium Theory | Mattelart & Mattelart, Communication Theory, s.19/25 |
| 7 | Midterm | |
| 8 | Marxism and Media Theory | Mattelart & Mattelart, Communication Theory, s.57/68 |
| 9 | The Culture Industry | Theodor Adorno, the culture Industry, s.62/84 |
| 10 | The Political Economy of Media | Dallas W. Symythe, On the Audience Commodity and its Work, s.230/256 |
| 11 | Media and Cultural Studies | Stuart Hall, Encoding/Decoding s.164/173 |
| 12 | Postmodernism and Media Studies | Guy Debord, Society of Spectacle, s.108/127. Jean Baudrillard, The Precision of Simulacra, s.453/481 |
| 13 | Informationalism and the Network Society | M. Castells, (2009) Communication Power and counter-power in the Network Society, s.238/259 |
| 14 | Digital Cultures and Politics | |
| 15 | Semester Review | |
| 16 | Final Exam |
| Course Notes/Textbooks | Mattelart, A. Mattelart M. (1998) Theories of Communication: A Short Introduction. London, Sage. ISBN: 1446232441, 9781446232446 |
| Suggested Readings/Materials | Castells, M. (2009) Communication Power. Oxford Unıvers Wiley- Blackwell. ISBN: 978-0199595693 |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 30 |
| Presentation / Jury | ||
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 20 |
| Final Exam | 1 | 40 |
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 60 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | 2 | |
| Study Hours Out of Class | 14 | 3 | 42 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 10 | |
| Presentation / Jury | |||
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 10 | |
| Final Exams | 1 | 20 | |
| Total | 146 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field. | X | ||||
| 2 | To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods. | |||||
| 3 | To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice. | |||||
| 4 | To be able to use analytical thinking skills in the field of Public Relations and Advertising. | X | ||||
| 5 | To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders. | |||||
| 6 | To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field. | |||||
| 7 | To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems. | |||||
| 8 | To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise. | X | ||||
| 9 | To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes. | |||||
| 10 | To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising. | |||||
| 11 | To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1) | |||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. | |||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
